1. You should focus on execution, not on vision or strategy.
Where Web2 valued visionary planning and subtle strategy, Product Manager and Product Owner in the Web3 field focus on action: writing specs, testing and auditing smart contracts, promoting Twitter, launching and rerunning the cycle, making tokenomics algorithms and financial motivators with programmers..
2. You should do your own product development, marketing, and customer base research.
With the development of Web2, a growing number of new specialists emerged to take on some of the Product Manager / Product Owner responsibilities. Conversely, in Web3 teams, there is no traditional company structure yet. The work tasks are unique and interrelated, and separating them is sometimes not any easier than separating a pair of conjoined twins. This is why it is better to rely on a universal Web3 manager for successful Web3 product development and competent market promotion, rather than splitting the responsibility between narrow specialists responsible for a particular area of work. And if you want to scale, it is better to select individual performers for specific tasks.
3. You need to focus on perfecting the details, not expanding the features.
The task of a product specialist in Web2 was to get users to be active in using the product. In Web3, to get users to benefit from the product.
Web3 projects are not about increasing engagement by adding new features. The only thing that matters is specifically utilitarian, product-specific value, perfected as far as possible.
4. You should master new analytics tools in addition to classic Web2 methods.
The philosophy of privacy protects blockchain users from personal data collection. To know the degree to which your project is in demand in the market, Web3 Product Owners should master the indicators specific to the 3rd generation Internet. For example, when it comes to crypto exchange, these are: total blocked assets value (TVL), total supply of tokens on exchange, number of unique addresses, non-speculative usage, token inflation rate, etc. At the same time, you can use the well-known tools of Web2-sites to sell successfully: cookies, Google Analytics, demographic information, user feedback etc. Skillful combination of different analytics methods will allow you to bring your business to a fundamentally new level. And Product Manager and Product Owner of Web-3 projects know how, with whom, and when to do it better than anyone else.