Course description

Section. 1.1 Hypothesis Test:

This section is about realizing the problem ideologically solved by your future project and how a Web3 product manager organizes everything to keep the user engaged in the project.

Section. 1.2 Hypothesis Test:

This section shows how the Web3 product manager performs a practical assignment on analyzing the market and competitors.

Section. 1.3 Features of competitors:

This section shows how the Web3 product manager performs a practical assignment to quickly analyze competitors' features. We will also review the fundamentals of how the product manager comes up with an idea.

Section. 1.4 Money confirmation:

This section takes us through one of the two practical steps of the way the Web3 product manager tests a theoretical hypothesis in practice after analyzing and verifying it. What steps need to be taken, what tools are used for this and what the sequence is.

Section. 1.5 Pre-orders:

This section describes how the product manager performs the second step of the practical assignment based on the actions performed in the previous section and the collected VPM model as a result, and through this we learn how to confirm whether the product manager has found the product market fit or not.

Section. 1.6 Hypothesis Test:

This is where the product manager summarizes the findings of Section 1.

Section. 2.1 Product strategy:

This section discusses the strategy that the product manager should follow when designing or developing a product.

Section. 2.2 Product strategy:

This section describes how the Web3 product manager should package the strategy to achieve the best results. And what are the most important points in the strategy to focus on when drafting it.

Section. 3.1 Project goals:

This section presents two types of product goals: internal and external ones—as considered by the product managers. We will consider the scope of these goals. We will also discuss user-oriented goals.

Section. 3.2 Project goals:

This section will examine examples of product goals that are used by Web3 product managers in games and in decentralized exchanges.  

Section 5.1 Setting objectives:

This section focuses on setting the right goals and who to set them with. We will learn how to make MVPs, write user-stories and study examples of how to make them. We will review the issues to consider when writing a user-story. We will look at further actions of the Product Owner, Product Manager after the user-story has been written.

Section 5.2 Setting objectives:

This section takes us, as product managers, from the general to the concrete and explores ways of composing tasks based on the developed user-story. We consider how to set tasks and when a task is completed for the executor. We will also understand what a properly completed task means from the project and user perspectives and the process for which it is performed.

Section. 6. Backlog prioritization:

Within this section, we look at Backlog prioritization in the context of the user-story created by the product manager  in the previous section, discuss what the Web3 product manager should focus on when analyzing the project build process so that the design or development moves logically and in the right sequence.

Section. 7. Life cycle of a feature in a product:

This section covers the factors affecting the Life cycle of a feature in a product, where to keep your focus in a project to extend this Life cycle of a feature in the product, what the Web3 product manager focuses on to realize that this process has declined and understand why and solve this issue to keep your position in the market. We will consider the option of releasing new features in a product.

Section. 8.1 Market Products and Users:

This section will focus on the influence of Product Manager's focus on the market, what advantages the Product Manager has at their disposal and how they should utilize them in order to create a successful project or to achieve the goals set by the company's management. We will focus on the main factors that need to be kept in mind. We will analyze the list of the things that Product Manager keeps focus on in the market. We will look at examples of Web3 projects in different areas.

Section. 8.2 Market and digital assets:

This section will cover the components of digital assets, reasons why the Web3 product manager, product owner are focused on the speed of implementation. We will also look at the list of areas that the Web3 product manager in Web3 needs to focus on when developing and improving the project to clearly understand the situation in your Web3 market.

Section. 8.3 Competitive Advantage in the Web3:

This section explains what types of competitive advantages products have in the Web3 market, which should be continuously improved at all stages of the project and which any product should focus on in order to be successful and competitive.

Section. 9.1 Key metrics:

From this section you will learn about the two main factors that the Web3 product manager, product owner need to use to analyze metrics in a project.

Section. 9.2 Indicators from a growing project metrics:

This section discusses the questions that need to be answered when analyzing metrics. We will look at 32 basic metrics to understand which ones are needed for the project itself and which ones are used to keep track of revenue and profitability. 

Section. 9.3 Key metrics:

This section shows an example of metrics for stress testing to provide a general understanding of what you should be looking at in your project. And what approach to take when you have no users. And in conclusion, we will discuss the market metrics that you as a Web3 product manager need to be aware of when working with any project in any area.

Section. 10.1 UNIT Project Economy:

This section describes the UNIT Web3 Project Economy, its purpose and contents, and what a unit is to be taken as a basis. We will consider 8 basic concepts that should be used by the Web3 product manager in a project. We will talk about Customer Lifetime Value and Customer Acquisition Cost and their role in the unit economy of a Web3 project.

Section. 10.2 The Way the Unit Economy is Calculated:

This section explores the formula for calculating Unit Economy. You will learn the way target marketing is related to Unit Economy and understand what it is for your project. You will learn that when the Web3 product manager, product owner get their figures of Unit Economy of a project, they will know what 4 questions should be answered in order to understand at what stage of the project and where to move and what to improve or optimize.

Section. 10.3 Funnel optimization:

This section discusses the actions and measures to be taken by theWeb3 product manager, product owner to optimize the funnel of their project. What information to use for this purpose and where to get it. We will consider two major points that should be taken into account when removing bottlenecks in the funnel and the role of Customer Lifetime Value. We will also discuss which percentage and which conversion funnel are the key metric for a project that brings real value to the user, which shows us that the Web3 product manager has found the product market fit. This section also discusses the first indicator and action step for product manager in Web3 to scale the project.

Section. 10.4 The first two stages of the funnel can be improved further:

This section discusses that there is always something in a project that the Web3 product manager can improve and optimize. We will discuss user activation at the funnel stage and ways to do it, we will mention user benefits in the project and how they affect the funnel.

Section. 10.5 We consider Unit economy in an excel table:

In this section, I have prepared an example of a practical step-by-step instruction with ready-made formulas in an Excel Google Docs spreadsheet for calculating Unit economy for Web3 product managers. You can download it and use it, edit it and make all calculations now knowing what numbers you need and how to calculate them. This section will cover all the main indicators needed for a project. 

Section. 11.1 Tokenomics:

This section discusses what Tokenomics is, its advantages in Web3 environment, what Tokenomics will define, existing types of tokens and provide examples of what tokens are used for by the Web3 product manager and product owner. We will also focus on the tasks to be used by the Web3 product manager when creating tokenomics that take into account the interests of the market and users. This section also discusses token status, why it is used, what it is and what it affects.

Section. 11.2 Allocation of shares:

This section discusses the distribution of shares followed by the Web3 product owner and product manager in projects already existing on the market. We will discuss the approaches that companies follow when entering the Web3 market using tokenomics. We will also discuss where tokens are used, and what principles should be followed when creating a token so that the company can be successful and the token is liquid, i.e. it is in demand on the market and among users.

Section. 11.3 Token creation and implementation:

This section smoothly introduces the practical steps of the way the Web3 product owner and product manager can release a token for their company to the market. We will look at the two most common ways for Web product managers to release their tokens to the market. We will discuss the questions to be answered by the Web product manager before releasing their token to the market. We will look at examples of algorithms that can be used to create demand for a token. We will also touch upon the necessity of creating a White Paper and what should be described in it. We will consider the purpose and the end users of the White Paper created by the Web3 product manager and how it will be used in marketing on the example of the history of the Binance token issue. We will consider the steps the Web3 product owner and product manager take once the token is released to the market.

Section. 11.4 Which projects are good for creating tokenomics and tokenization:

This section will walk us step-by-step through how the Web3 product manager creates tokenomics for a new project or for an existing working company. We will look at the business logic and company model. We will discuss several examples where it makes no sense to use network tokenomics and explain the reasons why, and where it is necessary and possible to use network tokenomics.

Section. 11.5 Token value and the laws of its growth:

This section discusses the rules and factors that Web3 product managers use to ensure that the network tokenization they create gains value in the market.

Section. 12.1 Marketing. Introduction:

From this section you will learn about the direction in which the Web3 product manager should move, learn what is used as a normal practice in marketing Web3 projects. This section will also introduce you to the subspecies of users in the GameFi project in Web3. You will learn which practical steps the Web3 product owner takes to initiate the marketing process.

Section. 12.2 Traffic Attraction Channels:

From this section you will learn about the channels that the Web3 product managers use in their work to promote their projects in Web3, and we will delve deeper into some of the channels so that you know what to emphasize when using these marketing channels. You will also learn the key points in using and customizing SEO marketing channels for your project. We will also discuss the minimum number of programs to use when working with marketing and SEO. 

Section. 12.3 Marketing:

From this section you will learn the basic idea and the fact that drives your project. We will also talk about referral programs in Web3 projects.

Section. 12.4. Marketing. Opinion Leaders. This is the next marketing move:

This section discusses working with opinion leaders and examples of working with them; we will also look at examples of questions to answer to identify your target audience. We will also review the main strategies of advertising campaigns.

Section. 13.1 What are the good and bad tasks delegation and assignment:

From this section you will learn about the steps followed by the Web3 product manager in order for delegation to be proper and effective. We will also describe the way in which the Web3 product owner sets the proper tasks to the executors and how they determine that the tasks have been completed.

Section. 13.2 Bad delegation:

This section discusses examples of situations that lead to wrong tasks setting, product manager's self-deception and delays in their fulfillment and misuse of the company's money. We will also discuss how and at what stage to look for non-standard solutions when working with an executor. We will talk about Incremental documents, and sprints.

Section. 14.1 How should the team’s processes and tools be set up so that it can effectively achieve its goals:

This section discusses the tools that the Web3 product owners use to create and manage projects. We will consider the example of a “concept document” in GameFi and its components. Why it should be drafted and what it is used for in a Web3 project. Since project development is about “processes”, we will look at some examples of developing and revitalizing a project and the sequence in which to do it best. Finally, we will touch upon the Task Manager and look at an example of its internal organization of “task boards” for effective team and product manager usability.

Section. 14.2 The team, the people are everything:

The companies have a person who is responsible for recruiting personnel and developing them—this is HR. We are going to talk about the fact that when developing a new project or working on an existing project, the most important person who can feel the processes, the executors, the team is the product manager and product owner. What should the product manager and product owner pay attention to when working with the team so that the project can be implemented in a fast, clear, energetic and coherent manner. Because people are the key to the project!

Section. 15. Team Makeup for Launching a Web3 Projec -DeX, GameFi, NFT and Other Internet Projects:

This section discusses the factors that determine the composition and number of people in a team when developing a Web3 project. We will also touch upon two approaches of project realization and which of them is working and which one is not, and why. We will also talk about the team list and who should be on it, so that we can build all the processes without unnecessary investments.