Section. 10.1 UNIT Project Economy:
This section describes the UNIT Web3 Project Economy, its purpose and contents, and what a unit is to be taken as a basis. We will consider 8 basic concepts that should be used by the Web3 product manager in a project. We will talk about Customer Lifetime Value and Customer Acquisition Cost and their role in the unit economy of a Web3 project.
Section. 10.2 The Way the Unit Economy is Calculated:
This section explores the formula for calculating Unit Economy. You will learn the way target marketing is related to Unit Economy and understand what it is for your project. You will learn that when the Web3 product manager, product owner get their figures of Unit Economy of a project, they will know what 4 questions should be answered in order to understand at what stage of the project and where to move and what to improve or optimize.
Section. 10.3 Funnel optimization:
This section discusses the actions and measures to be taken by theWeb3 product manager, product owner to optimize the funnel of their project. What information to use for this purpose and where to get it. We will consider two major points that should be taken into account when removing bottlenecks in the funnel and the role of Customer Lifetime Value. We will also discuss which percentage and which conversion funnel are the key metric for a project that brings real value to the user, which shows us that the Web3 product manager has found the product market fit. This section also discusses the first indicator and action step for product manager in Web3 to scale the project.
Section. 10.4 The first two stages of the funnel can be improved further:
This section discusses that there is always something in a project that the Web3 product manager can improve and optimize. We will discuss user activation at the funnel stage and ways to do it, we will mention user benefits in the project and how they affect the funnel.
Section. 10.5 We consider Unit economy in an excel table:
In this section, I have prepared an example of a practical step-by-step instruction with ready-made formulas in an Excel Google Docs spreadsheet for calculating Unit economy for Web3 product managers. You can download it and use it, edit it and make all calculations now knowing what numbers you need and how to calculate them. This section will cover all the main indicators needed for a project.