User case: Affordable e-commerce site for small businesses.

Module 1: Home page is the development of the main page of the site, which will present your product categories, bestsellers, promotions and customer communication formats.

Module 2: Product Catalog - is a system for presenting products on the site, grouped by categories, with the ability to sort by price or other parameters.

Module 3: Filtering and searching - is a tool for a potential client to find exactly what he wants. And he doesn’t always know what he needs, especially when we talk about spontaneous purchases. Therefore, the easier and more convenient it is for him to browse the items, the more chances he will make a purchase.

Module 4: Product page - this is one of the most important modules of an online store, because it contains full information about a specific product, which is meticulously monitored by search engines. Proper development of product cards using structured data will allow to form product feeds for selling items on various e-commerce platforms. This guaranty the integration with popular marketplaces both in Ukraine and abroad:

• Google Merchant Center
• Meta Commerce (Facebook / Instagram Shop)
• Amazon (EU/US)
• eBay (EU/US)
• Etsy (for creative/handmade goods)
• Zalando (clothing, shoes - Europe)
• OTTO (Germany)
• Cdiscount (France)
• Allegro (Poland)
• OLX, Rozetka, Prom.ua - for the Ukrainian market And with other platforms.

Having a properly structured product page is not only an SEO advantage, but also a technical capacity to scale your business to external markets through connections to global sales channels.

Module 5: Add to cart - this is the mechanism for adding a product to the cart, the first step to purchase.

Module 6: Shopping cart - is a system for combining multiple products in one order with the ability to add new and delete products, as well as calculate and correct the order sum depending on the buyer's actions.

Module 7: Ordering– in most cases, this is already a real purchase, because at this stage the client gives you contact information and delivery method, so you can contact him and make sure that his intentions are serious.

Module 20: Return, Privacy, and Service Policies - these are necessary pages to have access to many e-commerce platforms, including Google Marketplace, and to sell goods on foreign markets.

These modules are quite enough for an easy start of an online store from scratch.

Module 8: Registration– this is an opportunity to register for loyal users, to whom you can propose special offers, simplified checkout system and other benefits.

Module 9: Purchase History - this is an opportunity for the clint to see their purchases and, if necessary, quickly repeat them without additional searches.

Module 10: Payment System Integration - is an opportunity for the buyer to pay for their order directly on the website, saving expenses on postal service money transfers. And for online store owners - it shortens the period of funding and significantly reduces the risk of refusals after delivery. Prepayment is always better than postpayment.

Module 11: Delivery Management - this is an opportunity for the seller to simplify the system of sending goods to the customer. And clients do not waste time entering delivery data every time they make a purchase.

Module 12: Reviews and Ratings - is a system of collecting product reviews and ratings that will be seen by other potential buyers. People are much more likely to buy products with positive reviews and 5-star ratings, especially for spontaneous purchases.

Module 13: Admin Dashboard - is a system for adding employees to the site management with a different access level - from managers for order processing, to content editors and admins for effective day-to-day management. This is a security guarantee and a mechanism for evaluating the work of sales managers at the same time.

Module 14: Statistics and Analytics – these are assessments of the effectiveness of each product, category and special offers. The formula always works – 20% of products provide 80% of the income. Profitable products should be identified and supported as soon as possible, while products that do not generate income must be removed, considering seasonality factors, demand characteristics, and unpredictable factors.

Module 15: Email communication and advertising campaigns is a built-in automated system for communicating with customers via email. This system can be used to remind clients about left items in their cart, send special offers, announce new arrivals, etc.

Module 16: AI Product Recommendation - is an AI-assisted system for individual selection of products to meet the customer’s tastes based on their behavior in the online store. AI will demonstrate those products that have the highest probability of being bought.

Module 17: Promo codes and discounts - is a mechanism of individual promo codes and discounts, which can be used to reward customers for loyalty, stimulate sales during the low season and attract new customers.

Module 18: A/B Testing - is a mechanism for testing key design elements and their combinations for different groups of customers. In fact, it is the creation of different versions of the same page with an assessment of their effectiveness. Details matter even for each individual product - the first photo that a visitor often determines the purchase.

Module 19: Multilingual and Multicurrency Support - is the support of different languages and currencies in the online store. Entering foreign markets is not such a complicated story if you speak to buyers in their language and take payment in their usual currency.

Module 21: Integration with third-party services - is the automated data exchange between different e-commerce platforms and delivery services. Different sales channels will require instant data exchange - from product availability and prices to automated shipment of goods by different carriers without involving human labor.