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E-commerce - Development Service for Module 18: A/B Testing

Feature goal: Increase conversion rates by testing different interface and content variants, with even or specified traffic splitting to gather metrics and identify the most effective solution.

(4.6)

🎉 Price from: $297.5 ($350)

You save: $52.5 (15%)

Rates: Junior $8–$12/h | Middle $20–$25/h | Senior $30–$40/h

Hire Developer

Timeline: 4-6 days

What’s included:

  • Creation of alternative versions of key interface elements (banners, headlines, buttons, product cards)
  • Displaying different variants to different user groups
  • Dynamic content swapping on page load
  • Responsive design for proper operation on mobile devices
  • Visual indicator of the selected variant for debugging (only during tests)

Api integrations (available at extra cost):

  • Traffic splitting mechanism with configurable share for each variant
  • Saving the user’s assigned variant via cookies or sessions
  • Tracking interactions for analytics (e.g., CTR, time on page, conversions)
  • Flexible test configuration without frontend code changes
  • Logging experiments for later analysis

Testing (available at extra cost):

  • Verifying correct traffic distribution between variants
  • Tracking accuracy of metric collection for each variant
  • Testing different scenarios (new/returning users, cookie resets)
  • Cross-browser verification of variant display
  • Performance testing under high visitor load

Additionally (available at extra cost):

  • Maintaining test result logs with filtering by date range
  • Ability to pause tests or change traffic percentages without deployment
  • Integration with external analytics tools (Google Analytics, GTM)
  • Multilingual support for interface variants

Work examples

desktop preview of A/B testing showing variant A with original add-to-cart button and layout

Frequently Asked Questions

How does the A/B Testing module work?

You provide key interface elements or content you want to test, and the system creates alternative versions. These variants are then shown to different user groups based on configured traffic distribution, while collecting metrics like CTR and conversion rates to identify the best performer.

Who performs the development?

Certified freelancers with Junior, Middle, or Senior expertise handle the development. You choose the skill level depending on your budget and project timeline.

What deliverables will I receive?

A fully functional A/B Testing system integrated into your site - including traffic splitting, content swapping, user tracking, and analytics logging. It’s optimized for responsive design and supports smooth test management.

Can the module be customized?

Yes. You can customize which elements to test, traffic distribution ratios, metrics to track, and the method of variant assignment. Additional features can be discussed directly with the developer.

What if I’m unsure about how to define my testing requirements?

No problem - our AI Product Manager Assistant can guide you through creating a clear, detailed, and developer-ready brief by explaining key options and industry best practices.

About this offer

Perfect for eCommerce platforms, online services, educational courses, and startups aiming to optimize user engagement and boost conversions through data-driven decisions. This module offers flexible creation and management of alternative interface versions, dynamic content delivery, and detailed tracking of user interactions to identify the best-performing variants. Designed to be fully responsive, SEO-friendly, and easily scalable for growing businesses. Typical users include marketers, product managers, store owners, digital agencies, and startups focused on improving conversion rates and user experience. Supports seamless CMS/API integration and comprehensive A/B testing capabilities for continuous optimization.

Join for Early Access

⚡ Limited offer — only before public launch.

🎉 Early Supporter Deal

Get pre-launch access to the AI Product Manager Assistant and save:

  • –25% $11/month $14.99/month
  • –45% $99/year $180/year
  • Help shape the tool, get exclusive benefits, and be the first to try it.
  • "Private beta access" или "Direct feedback loop with the team"

Frequently Bought Together

Customers say

Clients value this module as an effective tool for optimizing user engagement through controlled interface experiments. They praise its easy setup for creating and managing multiple design variants, precise traffic segmentation, and comprehensive analytics tracking. The seamless content swapping and real-time data collection have helped many businesses identify winning design choices quickly. Users also highlight the module’s responsive performance across devices and its smooth integration with existing CMS and analytics systems. Several clients reported notable improvements in conversion rates and user satisfaction after implementing A/B testing with this solution.